Lau Consulting developed software used for art installation at MoMA
02/04/25 11:00 AM
Dr. Daniel Lau, a professor of electrical and computer engineering at the University of Kentucky and founder of Lau Consulting, has played a pivotal role in bringing a groundbreaking lenticular art installation to The Museum of Modern Art (MoMA) in New York City. As part of MoMA’s prestigious "The Modern Window" program, Dr. Lau collaborated with Tracer, a leader in large-format lenticular printing, to produce the stunning large-scale images for artist Pao Houa Her on display from Nov 1, 2024 to Fall 2025.
Dr. Lau, an expert in lenticular halftoning and image processing, developed the proprietary software used to interlace the artwork and precisely control the printing process. His innovative algorithms ensured the seamless alignment of the lenticular lenses with the printed images, enabling the dynamic 3D and motion effects that captivate viewers. The installation, composed of a series of 8 feet by 4 feet lenticular lens arrays, showcases the intersection of art, technology, and engineering.
"The collaboration with Tracer and the opportunity to contribute to MoMA’s 'The Modern Window' has been a career highlight," said Dr. Lau. "This project demonstrates how advanced engineering can elevate artistic expression, creating immersive experiences that push the boundaries of what’s possible in visual media.”
MoMA’s "The Modern Window" program features site-specific installations by contemporary artists, transforming the exterior window of The Modern restaurant on West 53rd Street into a dynamic public art space. The lenticular installation, made possible by Dr. Lau’s expertise and Tracer’s state-of-the-art printing capabilities, invites viewers to engage with the artwork from multiple perspectives, revealing new dimensions as they move.
Dr. Lau’s work in lenticular halftoning has been widely recognized for its technical sophistication and artistic applications. Through his consulting firm, Lau Consulting, he continues to collaborate with industry leaders and artists to innovate in the fields of imaging, printing, and display technologies.
Read more here:
• https://www.moma.org/calendar/exhibitions/5749
Dr. Lau, an expert in lenticular halftoning and image processing, developed the proprietary software used to interlace the artwork and precisely control the printing process. His innovative algorithms ensured the seamless alignment of the lenticular lenses with the printed images, enabling the dynamic 3D and motion effects that captivate viewers. The installation, composed of a series of 8 feet by 4 feet lenticular lens arrays, showcases the intersection of art, technology, and engineering.
"The collaboration with Tracer and the opportunity to contribute to MoMA’s 'The Modern Window' has been a career highlight," said Dr. Lau. "This project demonstrates how advanced engineering can elevate artistic expression, creating immersive experiences that push the boundaries of what’s possible in visual media.”
MoMA’s "The Modern Window" program features site-specific installations by contemporary artists, transforming the exterior window of The Modern restaurant on West 53rd Street into a dynamic public art space. The lenticular installation, made possible by Dr. Lau’s expertise and Tracer’s state-of-the-art printing capabilities, invites viewers to engage with the artwork from multiple perspectives, revealing new dimensions as they move.
Dr. Lau’s work in lenticular halftoning has been widely recognized for its technical sophistication and artistic applications. Through his consulting firm, Lau Consulting, he continues to collaborate with industry leaders and artists to innovate in the fields of imaging, printing, and display technologies.
Read more here:
• https://www.moma.org/calendar/exhibitions/5749
